Erbert and Gerbert’s Sandwich Shops, a 52-store franchise based in Eau Claire, Wis., has chosen Popamatic Studios as agency partner for the quick-service sandwich brand.

Building on the brand’s new focus on its unique flavor positioning, Popamatic will continue with the development of creative materials and other programs to be implemented system-wide. New work includes a “Welcome to Flavornation” ad campaign, featuring web, print, and radio ads (view and hear sample ads here). Programs to support new store openings and online ordering will follow closely behind.

“Erbert & Gerbert’s is a long-standing brand with a wonderful story, big heart, and great product, so it’s very fun to work on,” says Rob Sax, Popamatic founder. “We’re looking forward to building on the success they’ve already had, as they enter a new phase of growth across the U.S. Selfishly, we’re especially excited as they’re opening their first stores here in Madison this Spring.”

Erbert & Gerbert’s Director of Marketing Chuck Schwalbe adds, “Rob and his team at Popamatic are what we needed to assist in growing our brand. Dynamic thinking and a passion for the brand — you can’t ask for a better partner.”